Digital Media Manager

🚀 Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

💼 About the Role

We’re hiring an experienced and execution-focused Digital Media Manager to own and manage end-to-end paid media campaigns across multiple digital advertising platforms.

This is not a strategy-only marketing role.

This is a hands-on, performance-driven role focused on:

• campaign execution
• optimization
• scaling
• reporting
• budget management
• performance analysis

You’ll manage campaigns across:

• Google Ads
• Microsoft Ads
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Snapchat Ads
• Display, Video, Native & CTV platforms

The ideal candidate combines:

• deep paid media expertise
• strong analytical thinking
• operational discipline
• optimization mindset
• data-driven decision-making

If you thrive in:

• execution-heavy media buying roles
• performance marketing environments
• campaign scaling and optimization
• ROI-focused digital advertising

this role is a strong fit.

🔥 What You’ll Own

Paid Media Campaign Management

• Own and manage paid media campaigns across:
• Google Ads
• Microsoft Ads
• Meta Ads
• TikTok Ads
• Snapchat Ads
• Native & CTV platforms
• Plan, launch, and optimize:
• paid search campaigns
• paid social campaigns
• display campaigns
• video advertising
• retargeting campaigns
• native and CTV placements
• Ensure campaigns are launched accurately and aligned with performance goals
• Manage multiple accounts and campaigns simultaneously

Campaign Optimization & Performance Analysis

• Monitor campaign performance daily
• Optimize:
• bids
• budgets
• audiences
• creatives
• placements
• targeting strategies
• Analyze campaign performance using:
• Google Analytics
• Google Tag Manager
• platform-level analytics
• Identify:
• scaling opportunities
• performance bottlenecks
• inefficiencies
• optimization opportunities
• Continuously improve:
• ROAS
• CPA
• CPL
• CTR
• conversion performance

Reporting & Data Visualization

• Build and maintain dashboards inside:
• Looker Studio
• Google Analytics
• reporting platforms
• Translate complex campaign data into clear, actionable insights
• Prepare:
• performance reports
• optimization summaries
• pacing updates
• strategic recommendations
• Ensure reporting accuracy and consistency across accounts

Budget, Pacing & Forecasting

• Manage:
• campaign budgets
• bid strategies
• pacing
• forecasting
• Ensure efficient spend allocation aligned with business goals
• Monitor campaign delivery and make proactive adjustments
• Scale high-performing campaigns while maintaining efficiency and profitability

Cross-Functional Collaboration

• Collaborate with:
• marketing teams
• creative teams
• leadership
• analytics stakeholders
• Ensure media execution aligns with broader marketing and revenue goals
• Maintain strong workflows, communication, and documentation standards
• Support alignment between:
• media strategy
• execution
• analytics
• reporting

Proactive Testing & Continuous Improvement

• Stay updated on:
• platform updates
• algorithm changes
• new ad formats
• performance marketing trends
• Test:
• new strategies
• creative formats
• targeting approaches
• optimization frameworks
• Improve processes to support scalability and operational efficiency

💻 Required Experience & Skills

Core Requirements

• 10+ years of hands-on digital media buying and paid advertising experience
• Deep expertise with:
• Google Ads
• Meta Ads
• Strong experience across:
• paid search
• paid social
• display
• video
• native advertising
• CTV campaigns
• Advanced proficiency with:
• Google Analytics
• Google Tag Manager
• Looker Studio
• Strong Excel / Google Sheets skills for:
• pacing
• forecasting
• reporting
• performance analysis
• Excellent written and verbal communication skills
• Strong organizational and time management abilities
• Comfortable managing multiple campaigns independently in remote environments
• Reliable high-speed internet and professional-grade work setup

⭐ Nice to Have

• Experience scaling large multi-platform advertising campaigns
• Background in:
• performance marketing agencies
• growth marketing
• data-driven media buying environments
• Experience with:
• TikTok Ads
• Snapchat Ads
• CTV advertising
• programmatic media buying
• Strong understanding of:
• attribution
• conversion tracking
• audience segmentation
• funnel optimization

🧠 What Makes You a Strong Fit

• Performance-driven and highly analytical
• Strong execution mindset with attention to detail
• Comfortable owning campaigns end-to-end
• Proactive and optimization-focused
• Able to prioritize and manage multiple accounts simultaneously
• Motivated by measurable business outcomes
• Thrives in fast-paced, remote-first environments

📅 What a Typical Day Looks Like

• Review campaign performance and pacing across accounts
• Optimize bids, audiences, targeting, and creatives
• Analyze performance data in:
• Google Analytics
• Looker Studio
• advertising platforms
• Build reports and provide optimization recommendations
• Adjust budgets and scaling strategies
• Collaborate with internal teams on campaign execution
• Test new channels, creatives, and optimization opportunities

In short:
You drive measurable growth through disciplined media buying, campaign optimization, performance analysis, and scalable paid advertising execution.

📊 Key Metrics for Success (KPIs)

• ROAS, CPA, CPL, and conversion performance
• Budget pacing and spend efficiency
• Accuracy and clarity of reporting
• Successful scaling of high-performing campaigns
• Consistency of optimization and execution quality
• Campaign profitability and growth outcomes

🌟 Why This Role Stands Out

• Full ownership across multi-platform paid media campaigns
• Opportunity to manage large-scale performance marketing initiatives
• Strong exposure to:
• advanced analytics
• media optimization
• campaign scaling
• cross-platform acquisition
• Remote flexibility with performance-focused teams
• Opportunity to work across:
• Google
• Meta
• TikTok
• CTV
• emerging media platforms
• Growth opportunities into:
• Senior Media Buying
• Growth Marketing Leadership
• Performance Marketing Director roles

🧪 Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Final Interview
• Offer & Onboarding

👉 Apply Now

If you:

• thrive in performance-driven media buying environments
• enjoy optimizing and scaling paid campaigns
• think analytically and execute strategically
• care deeply about measurable marketing performance

this role is a strong fit for you.

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