Note: The job is a remote job and is open to candidates in USA. Chasepro is seeking a Senior Account-Based Marketing Manager to support the Enterprise segment across the Americas. The role involves partnering closely with Sales to execute Account-Based Marketing programs that target large enterprise customers, focusing on integrated marketing campaigns to drive pipeline growth.
Responsibilities
- Develop and execute Account-Based Marketing campaigns
- Create one-to-few marketing programs for enterprise accounts
- Partner closely with Sales on account planning
- Execute omnichannel marketing campaigns
- Coordinate with agencies to launch digital campaigns
- Plan executive events and customer roundtables
- Develop industry-specific marketing plays
- Track campaign performance through pipeline metrics
- Manage post-event engagement and follow-up
Skills
- Account-Based Marketing (ABM) Experience
- Hands-on experience developing and executing one-to-few ABM programs
- Strong partnership with Enterprise Sales teams
- Experience with account planning and sales alignment
- Understanding of ABM strategy throughout the campaign lifecycle
- Experience marketing to large enterprise accounts
- Building integrated campaigns targeting Director+ and executive audiences
- Measuring campaign success through pipeline generation
- Ability to partner effectively with Sales leadership, Account Executives, Marketing Operations, Agencies, Subject Matter Experts, Field CTOs
- Experience planning and managing executive roundtables, customer dinners, hospitality events, industry-specific events
- Initiative
- Executive presence
- Business acumen
- Ability to independently lead programs
- Develop and execute Account-Based Marketing campaigns
- Create one-to-few marketing programs for enterprise accounts
- Partner closely with Sales on account planning
- Execute omnichannel marketing campaigns
- Coordinate with agencies to launch digital campaigns
- Plan executive events and customer roundtables
- Develop industry-specific marketing plays
- Track campaign performance through pipeline metrics
- Manage post-event engagement and follow-up
- Enterprise SaaS
- B2B Technology
- AI companies
- Product-Led Growth (PLG) organizations
- Salesforce
- ServiceNow
- Adobe
- Competitors
- Enterprise SaaS startups
- Demandbase ABM Certification
- ITSMA ABM Certification
- Several years of Enterprise ABM or Field Marketing experience
- Strong background working with Enterprise Sales organizations
- Experience supporting executive-level customer engagement
Company Overview