[Remote] AI/ML Product Manager (Loyalty/Martech)

Note: The job is a remote job and is open to candidates in USA. Apptad is seeking a hands-on AI/ML Product Manager to support the launch of a next-generation loyalty and personalization platform. This role will lead requirements gathering and product definition, translating AI-driven insights into executable product capabilities for campaigns and customer engagement.

Responsibilities

• Lead requirements gathering and structured workshops with Marketing, Loyalty, and Operations teams to define:
• Promotions, rewards, and campaign needs
• Customer journeys (earn, engage, redeem)
• Translate business input into:
• Epics, user stories, and detailed product requirements
• Functional and non-functional specifications
• Define and operationalize AI/ML use cases, including:
• Predictive segmentation and targeting
• Personalized offers and rewards
• Behavioral insights and pattern detection
• Ensure AI outputs are actionable within marketing campaigns and loyalty experiences
• Support RFP, vendor evaluation, and build vs. buy decisions
• Partner cross-functionally with Product, Marketing, Engineering, and Data Science to drive delivery
• Define measurement frameworks including campaign tracking, segmentation performance, and experimentation

Skills

• 5–8+ years of Product Management experience
• Proven experience leading business workshops and stakeholder sessions
• Proven experience converting ambiguous requirements into structured product artifacts
• Experience in one or more: Loyalty, Martech, CRM, or customer engagement platforms
• Experience in AI/ML-driven or data-driven personalization products
• Strong understanding of customer segmentation, campaigns, and lifecycle marketing
• Technical & Tooling Skills (Required)
• Agile & Product Tools: Jira, Confluence (backlog management, sprint planning, documentation)
• Product Artifacts: PRDs, epics, user stories, acceptance criteria
• Workshop Frameworks: Journey mapping, JTBD, capability mapping
• Data & Analytics: SQL (working knowledge), segmentation logic, A/B testing
• SaaS / Martech Platforms: CRM, CDP, campaign orchestration tools (e.g., Salesforce Marketing Cloud or similar)
• Working knowledge of APIs, system integrations, and data flows
• Experience with loyalty platforms or rewards ecosystems
• Experience supporting RFP/vendor selection processes
• Familiarity with personalization engines or recommendation systems

Company Overview

Apptad offers strategic consulting, enterprise information management, and digital transformation services. It was founded in 2013, and is headquartered in Reston, Virginia, USA, with a workforce of 1001-5000 employees. Its website is https://apptad.com.

Company H1B Sponsorship

Apptad has a track record of offering H1B sponsorships, with 30 in 2026, 40 in 2025, 41 in 2024, 43 in 2023, 47 in 2022, 63 in 2021, 83 in 2020. Please note that this does not guarantee sponsorship for this specific role.