Note: The job is a remote job and is open to candidates in USA. Crunchafi is revolutionizing the world of accounting with cloud-based solutions designed to simplify financial data management. They are seeking a Content Marketing Lead to develop and optimize content that drives brand awareness and supports sales initiatives.
Responsibilities
- Develop and execute Crunchafi’s content strategy across web, email, social, and PR channels to drive visibility, leads, and engagement
- Plan, write, and edit high-quality content including blogs, case studies, press releases, bylines, one-pagers, and website copy
- Build and maintain a comprehensive content calendar aligned with marketing campaigns, product launches, and industry trends
- Execute SEO strategy and conduct keyword research, optimize existing content, and track performance metrics to improve organic rankings
- Collaborate on sales enablement and customer onboarding content, creating and managing tools that help sales teams educate and convert prospects (e.g., pitch decks, sales collateral, ROI calculators, etc.)
- Manage Crunchafi’s content library, ensuring materials are up-to-date, on-brand, and easily accessible for internal teams
- Own Crunchafi’s social media presence, crafting posts that amplify our voice and strengthen engagement across LinkedIn and other key channels
- Collaborate cross-functionally with Product Marketing, Sales, and Design to ensure content consistency and alignment with business goals
Skills
- 3–5 years of experience in content marketing, copywriting, or similar roles within a B2B SaaS or accounting/financial technology company
- Proven experience driving SEO growth through content planning, optimization, and performance tracking
- Strong background in sales enablement content and understanding of the buyer's journey
- Excellent writing and editing skills and able to simplify technical topics into clear, engaging messages
- Highly organized self-starter who thrives in a fast-paced, collaborative environment
- Strategic thinker with the ability to connect content initiatives to measurable business outcomes
- Experience working with CPA firms, accounting software, or fintech audiences
- Extensive experience with creative and publishing tools such as InDesign, Figma, or Canva
- Familiarity with HubSpot or similar CRM/marketing automation platforms
Benefits
- Health, dental, and vision plans
- 401(k) Retirement savingsplanfor US-based employees
- 100% remote work environment, with occasional travel for in-person company and/or team meetings
- Unlimited PTO
- Significant professional development growth opportunities
- Dynamic and inclusive company culture with real commitment to our values
Company Overview