Note: The job is a remote job and is open to candidates in USA. Synctera is a company powering the future of FinTech by helping businesses create new revenue streams and enhance their value propositions with embedded banking products. They are seeking a Director of Marketing to lead the entire marketing function, drive brand awareness, demand generation, and product marketing, while collaborating closely with Sales, Product, and Engineering teams.
Responsibilities
- Own and drive Synctera's demand generation engine across paid, organic, email, and partner-led channels; set pipeline targets, build campaigns, and report on marketing's contribution to revenue
- Lead brand positioning and messaging across all audiences, from developers and fintech founders to bank executives and investors
- Own the marketing of product launches, new features, and platform enhancements — from messaging and positioning to launch campaigns, sales enablement, and post-launch performance tracking
- Develop and refine positioning and messaging for key use cases and customer segments, translating complex and technical subject matter into narratives that resonate with both technical and commercial audiences
- Conduct competitive research and synthesize market intelligence into clear, actionable direction for product, sales, and leadership
- Partner on co-marketing opportunities alongside fintech customers and bank partners, helping bring their launches to life while reinforcing Synctera's brand
- Develop and maintain sales enablement materials: pitch decks, one-pagers, use case narratives, and objection-handling guides that make it easy for the revenue team to walk into any conversation and win
- Own Synctera's events strategy and budget across fintech, bank, and vertical SaaS conferences, hosted roundtables, customer advisory boards, webinars, and partner co-marketing activations
- Execute our customer and partner communications program, including the monthly product update, the community newsletter to fintech customers and bank partners, and the quarterly bank partner newsletter
- Produce thought leadership content: blog posts, guest articles, whitepapers, and webinars that position Synctera as the leader in embedded finance
- Manage Synctera's LinkedIn presence and broader social media strategy to build brand recognition in the embedded finance ecosystem
- Own the marketing tech stack (HubSpot and related tools), attribution reporting, and funnel metrics; present pipeline and revenue impact to leadership regularly
- Build and manage vendor and agency relationships, including hiring, coaching, and budget ownership
Skills
- 8 to 12 years of B2B marketing experience, with at least 2 to 3 years in a marketing leadership role owning a full-funnel function
- Deep familiarity with the embedded finance, banking-as-a-service, or payments infrastructure space; you understand how FinTech companies are built and what they actually care about when evaluating infrastructure partners
- Proven track record of owning marketing pipeline and revenue goals, with a data-driven approach to decision-making and optimization
- Strong writer and storyteller with the ability to translate complex, technical, and regulated subject matter into clear narratives for multiple audiences: founders, bank executives, developers, and investors
- Experience leading product launches end-to-end across cross-functional teams, with a clear process for managing timelines, stakeholders, and post-launch measurement
- Comfort working in a small, scrappy environment where you will set the strategy, write the copy, build the deck, and send the email
- Experience marketing to or alongside community banks or credit unions
Benefits
- 100% employer paid medical, dental, and vision benefits for US and Canadian employees and dependents
- Employer contribution to HSA for US employees
- Annual HCSA and generous extended health care coverage for Canadian employees and dependents
- 401(k) for US employees and RRSP for Canadian employees
- Mental health resources available for all employees
- Unlimited paid time off
- Generous paid new parent leave program
- Home office setup stipend
- Stock options program for all employees
- Growth potential and opportunity to have a significant impact at an early stage of our company's journey
- Working alongside a skilled and passionate team
Company Overview