Note: The job is a remote job and is open to candidates in USA. Johnson Controls is a leader in sustainable infrastructure solutions, seeking a strategic leader for their Commercial Enablement & Experience team. The role focuses on solution management and digital marketing execution, leading the development and commercialization of customer offerings while driving demand generation through multi-channel marketing strategies.
Responsibilities
- Lead Customer-Centric Offerings Development
- Own the end-to-end development of priority offerings—from concept through commercialization—ensuring alignment to:
- Clearly defined ideal customer profiles (ICPs) and buyer personas
- Vertical-specific needs, buying processes, and decision drivers
- Market demand and competitive differentiation
- Lead Verticalized Marketing Strategy, Content Systems, and Campaign Activation
- Partner closely with Vertical Market Directors to translate offerings into scalable, vertical-specific go-to-market strategies, connecting targeting, messaging, content, and campaign execution into a unified system
- This includes:
- Defining vertical-specific marketing strategies that align to:
- Ideal customer profiles (ICPs)
- Target account segments
- Buyer-needs and decision drivers
- Developing clear positioning, messaging, and narrative frameworks tailored to each vertical to ensure:
- Customers can understand our differentiation independently
- Our value is evident before direct sales engagement
- Establishing structured content systems that enable the organization to lead with thought leadership and insight, including:
- Campaign themes aligned to vertical priorities
- Modular, reusable content (e.g., case studies, insights, messaging frameworks)
- Repeatable content cadences (including potential vertical newsletters)
- Building campaigns that proactively shape market perception by:
- Providing buyers with the information they need to evaluate solutions independently
- Ensuring that our brand, expertise, and proof points are visible across the channels where customers are conducting research
- Translating content and strategy into integrated, multi-channel campaigns across:
- LinkedIn / social
- Web and landing experiences
- Sales enablement tools and messaging
- Ensuring each campaign:
- Reinforces a consistent narrative
- Reuses core content across multiple touchpoints
- Supports both account-level engagement and broader market visibility
- Build and Execute Multi-Channel Demand Generation Campaigns
- Design and execute integrated campaigns across the following activation channels to execute a coordinated, multi-touch engagement across the buying journey:
- Email (existing strength)
- LinkedIn / social (organic + targeted)
- Web and landing experiences
- Content-driven engagement (case studies, insights)
- Event and webinar activation
- Scale Account-Based Digital Engagement
- Extend account-based marketing beyond deal-stage support by:
- Designing ongoing digital engagement strategies for target account lists
- Ensuring priority accounts are consistently exposed to:
- Relevant messaging
- Proof points
- Insights and content
- Supporting sellers with structured, repeatable account engagement approaches
- Create Early-Stage Digital Engagement Pathways
- Develop simple, scalable digital entry points that enable customers to engage earlier, such as:
- Assessments
- Guided decision tools
- Content-based entry experiences
- Ensure alignment between:
- Offering design
- Customer journey
- Marketing activation
- Own End-to-End Campaign Execution (Doer Mindset - Strategic design + hands-on execution)
- Consistent with your existing expectations:
- Develop messaging, campaign assets, and execution plans
- Build and manage structured work plans and timelines
- Drive initiatives forward independently
- Remove roadblocks and maintain momentum
- Align Marketing, Sales Enablement, and Offerings
- Ensure consistency between:
- What we build (offerings)
- How we message it (marketing)
- How sellers position and sell it (enablement)
- Develop:
- Sales playbooks
- Campaign messaging frameworks
- Executive and customer-facing materials
- Performance Tracking & Continuous Optimization
- Define and track:
- Pipeline influence and impact
- Engagement by channel
- Campaign effectiveness by tactic
- Conversion across the customer journey
- Continuously refine:
- Messaging
- Campaign structure
- Channel mix
Skills
- 5–10+ years across solution development, product/offering management, and/or B2B marketing
- Experience defining:
- ICPs
- Segmentation
- Value propositions
- Proven ability to:
- Design campaigns
- Manage complex workstreams
- Drive execution across functions
- Strong ability to operate as both:
- Strategic thinker
- Hands-on executor
- Strong candidates will have demonstrated experience building modern B2B marketing systems, including:
- Multi-channel campaign development (email + social + content + web)
- Account-based marketing (beyond deal-stage)
- Content strategy and scaling (reuse, amplification, systems)
- Digital demand generation and nurturing
- Experience aligning marketing to vertical strategies and ICP-driven targeting
- Ability to operate in environments where:
- Priorities shift
- Outputs must scale without adding headcount
- Familiarity with agile / sprint-based execution
Benefits
- This position includes a competitive benefits package.
Company Overview
Company H1B Sponsorship