Note: The job is a remote job and is open to candidates in USA. AlphaSense is a market intelligence company that empowers professionals to make smarter decisions through AI-driven insights. The Marketing Operations Manager will play a key role in managing the Marketo platform, ensuring efficient operations and supporting marketing teams in executing campaigns effectively.
Responsibilities
- Partner with Marketing Operations leadership to support the overall ownership and evolution of the Marketo instance
- Execute the operational vision for Marketo, including lifecycle processing, lead scoring, routing logic, and system workflows
- Build, maintain, and optimize smart campaigns, nurture programs, and operational processes that support scalable marketing execution
- Support and maintain integrations between Marketo and CRM (Salesforce preferred) and other marketing tools
- Monitor and troubleshoot sync issues, ensuring accurate and timely data flow across systems
- Help maintain data integrity within Marketo through ongoing governance, normalization, and system checks
- Support campaign builds across teams, including program setup, list imports, segmentation, and token population
- Partner with stakeholders to ensure campaigns are executed in alignment with best practices and operational standards
- Troubleshoot campaign issues and provide hands-on support to keep programs running smoothly
Skills
- 5-10 years of experience in marketing operations or marketing automation
- Strong hands-on experience with Marketo, including campaign builds, lifecycle processing, and system management
- Experience supporting lead scoring, routing, and lifecycle frameworks
- Ability to troubleshoot technical issues and manage system integrations
- Familiarity with CRM systems (Salesforce strongly preferred)
- Familiarity with MAP (Marketo strongly preferred)
- Familiarity with our core marketing systems: Demand Base, Asana, Qualified, Mobly, Swoogo preferred
Benefits
- You may also be offered a performance-based bonus, equity, and a generous benefits program.
Company Overview