Note: The job is a remote job and is open to candidates in USA. Collective is on a mission to redefine the way businesses-of-one work. They are seeking a Sales Enablement Lead to build programs, content, and training that empower the go-to-market team to enhance performance and drive revenue.
Responsibilities
- Own email cadences across the full sales lifecycle (MQL → Closed Lost), urgency campaigns, and seasonal playbooks. Build, test, and iterate relentlessly
- Run a structured A/B testing program — subject lines, copy, CTAs, sequence timing — with a clear measurement plan and documented learnings
- Develop and maintain sales collateral (decks, one-pagers, objection handlers) segmented by entity type, geo, and professional vertical. Keep everything current as Collective policy, IRS rules, and state legislation evolve
- Support content initiatives on channels like Reddit and community forums where subject matter authority matters. Collaborate with Growth and BDR to drive scheduled call volume
- Own the Account Executive and BDR training curriculum — from new hire bootcamp through ongoing skill development. Extend core training to adjacent GTM roles (e.g., Product Marketing, Partnerships)
- Design and maintain 60-day onboarding plans with explicit KPI milestones. Partner with hiring managers to ensure ramp targets are hit
- Build certification programs that raise the bar: reps shouldn’t carry a quota until they can pass the test
- Facilitate peer call review culture. Create feedback loops that make the team better week over week
- Own outcomes, not just activities. Track campaign performance (conversion rates, revenue influence), training compliance, and rep ramp metrics against defined benchmarks
- Leverage Nooks, Salesforce, and available BI tooling to surface insights and report program ROI to sales leadership
- Proactively identify gaps — in rep knowledge, collateral coverage, or campaign performance — and close them before they become revenue problems
- Serve as the connective tissue between Sales and Legal, EPD, Product, Growth, and Member Services
- Translate policy and product changes into actionable rep guidance on tight timelines. No rep should be surprised by a compliance update on a live call
- Gather voice-of-customer and voice-of-field insights to inform product and marketing decisions
- Support the Director of Sales and Head of Growth Marketing on strategic GTM projects as needed
- Ability to flex as an Account Executive and take sales calls when the business needs it
Skills
- 5+ years in sales enablement, B2B sales, or revenue marketing. You've owned programs end-to-end, not just contributed to them
- Deep subject matter expertise in tax, accounting, or small business finance. You understand S-Corps, reasonable compensation, and entity formation well enough to train others on it
- Proven track record building and improving sales training curricula that measurably reduce ramp time and improve quota attainment
- Strong content and writing chops — you can write a high-converting cold email and an exec-ready deck in the same afternoon
- Analytical fluency: comfortable pulling reports, building measurement frameworks, and presenting data-driven insights. Excel/Sheets required; SQL a strong plus
- Thrives with autonomy and ambiguity. You don't wait for a brief — you define the problem, propose a solution, and execute
- Excellent stakeholder management. You can align Legal, Product, and Sales on a shared deliverable under deadline
- Experience with sales engagement platforms (Nooks, Outreach, Salesloft) and conversation intelligence tools (Momentum, Chorus)
- Experience enabling or working within a BDR/SDR org
Benefits
- Remote-Friendly Environment: Flexibility to work from home while staying connected to the team. •Please note that we're open to remote candidates within the U.S. for this role, but Bay Area-based employees follow a hybrid schedule.•
- Health & Wellness: $200 quarterly reimbursement to support your well-being.
- Fresh Lunch: Provided on in-office days for those in a hybrid schedule.
- Commuter Support: $150 monthly reimbursement for transit expenses for those in a hybrid schedule.
- Time Off: Flexible PTO plus 14 company holidays.
- Comprehensive Coverage: 100% medical, dental, and vision for employees; 75% coverage for dependents.
- Parental Leave: 16 weeks fully paid.
- Retirement & Ownership: 401k plan plus an equity package.
- Team Connection: Quarterly virtual events and an annual in-person summit.
Company Overview