Note: The job is a remote job and is open to candidates in USA. Carbon Digital is a premier digital marketing agency based in North Carolina, dedicated to empowering local businesses with innovative marketing strategies. They are seeking a knowledgeable and results-driven SEO Specialist to improve clients' online visibility and search rankings through effective SEO strategies and best practices.
Responsibilities
- Develop and execute successful SEO strategies to improve organic search rankings and drive traffic to client websites
- Conduct keyword research and analysis to identify valuable keywords and optimize website content
- Perform on-page and off-page optimization, including meta tags, URL structures, internal linking, and backlink building
- Monitor and analyze website performance using SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, and Ahrefs
- Create and optimize high-quality content that aligns with SEO best practices and client objectives
- Stay up-to-date with the latest SEO trends, algorithms, and industry changes to ensure best practices are applied
- Conduct technical SEO audits and implement necessary changes to improve website performance and crawlability
- Collaborate with the content, design, and development teams to ensure SEO best practices are integrated into all aspects of the website
- Generate regular reports on SEO performance and provide actionable insights to clients and internal teams
- Identify and address SEO issues and opportunities to improve website visibility and performance
Skills
- Proven experience as an SEO Specialist or similar role
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc
- Strong analytical skills and the ability to interpret data and provide actionable insights
- Excellent understanding of on-page and off-page SEO techniques
- Experience with content optimization and keyword research
- Familiarity with HTML, CSS, and website development concepts
- Strong communication and collaboration skills
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Certification in Google Analytics and Google Ads is a plus
- Experience with local SEO and optimizing for Google My Business
- Knowledge of SEO for e-commerce platforms such as WooCommerce or Shopify
- Familiarity with other digital marketing channels, such as PPC and social media marketing
- Understanding of UX/UI principles and their impact on SEO
Company Overview