Note: The job is a remote job and is open to candidates in USA. Branching Minds is dedicated to empowering educators to support students' holistic needs. The VP of Marketing will drive brand awareness and revenue growth, owning the full marketing function and building a high-impact marketing engine for the company.
Responsibilities
- Own a marketing strategy that directly accelerates growth — one that connects brand positioning, buyer education, and pipeline growth into a coherent, measurable system
- Give Branching Minds a clear, consistent voice in the market: a narrative that resonates with district leaders, stands apart from competitors, and holds up across every channel and audience
- Equip the whole organization to communicate consistently — keeping Sales, CS, and Product aligned on messaging and confident in how they tell the Branching Minds story
- Partner closely with Revenue Operations to build a strong marketing data and analytics foundation, track performance against revenue goals, identify what's working, and reallocate quickly when it isn't
- Optimize the channel mix to increase customer lifetime value and reduce acquisition costs over time — and bring a rigorous, test-and-learn mindset to any new channel investment
- Stay ahead of the market so Branching Minds leads conversations rather than reacts to them — monitoring competitive moves, policy shifts, and buyer trends that shape the MTSS landscape
- Stay deeply curious about buyer behavior — using research, data, and direct feedback from the field to build campaigns and content that actually resonate with district leaders
- Build a pipeline engine that sales can rely on — consistent, high-quality lead flow from multi-channel campaigns that reach the right buyers at the right moment
- Build a true partnership with Sales: align on lead quality standards, set shared pipeline targets, and create feedback loops that make both teams sharper over time
- Grow revenue from existing customers, not just new ones — by identifying cross-sell and expansion opportunities and building campaigns that drive them
- Equip the revenue team to win more deals: develop sales enablement content, tools, and programs that shorten sales cycles and increase conversion rates
- Ensure every touchpoint — ad, email, event, or conversation — reflects a unified brand and message that builds trust with buyers over time
- Make Branching Minds owned events experiences that strengthen community, showcases impact, and generate real pipeline
- Deepen relationships with existing partners and districts through marketing programs that add value, reinforce impact, and drive renewal
- Launch new products and features with impact: partner with Sales, CS, Finance, Product and Learning Science to craft go-to-market plans that turn genuine excitement into adoption and long-term usage
- Turn satisfied customers into a growth channel — build an advocacy program that transforms district champions into credible, visible voices for Branching Minds
- Establish Branching Minds as the undisputed authority on MTSS: develop thought leadership, research, and content that shapes how the field thinks about student support
- Build a team that delivers outsized impact — creative, data-driven marketers who are deeply motivated by the mission and grow into leaders in their own right
- Make HubSpot a genuine competitive advantage — building the architecture, workflows, and training that allow both marketing and sales to operate from clean, reliable data
- Turn the Branching Minds website into a top-performing demand channel, continuously improving conversion, content, and user experience
- Create operational clarity for the team: a prioritization process, asset pipeline, and communication cadence that keeps work moving without chaos
- Set the standard for brand across the business — ensuring Sales, Professional Services, RFPs, and every other function speak with one voice and look like one company
- Help define Branching Minds' culture and organizational design as a full contributor to the Revenue leadership team — bringing your perspective to the big decisions, not just the marketing ones
Skills
- Deep personal alignment with Branching Minds' mission — you care about what happens to the students on the other side of this work, and it shows in how you operate
- A track record of building demand generation programs that move the revenue needle — you can point to pipeline, conversion, and growth numbers you own
- A storyteller who can make complex education technology feel urgent and human — especially to district leaders, principals, and educators
- Genuinely collaborative and solution-oriented — you thrive in a lean, fast-moving environment where resourcefulness and shared credit are competitive advantages
- Strategic range: you're as comfortable setting the three-year vision as you are pulling up a HubSpot dashboard or editing copy
- A leader who builds people up and expects a lot: you coach for growth, delegate with trust, drive strong accountability, and create teams that outlast your direct involvement
- Deep fluency in marketing automation (HubSpot preferred) and a genuinely data-driven approach to campaign optimization
- Expertise in using key marketing channels (e.g., paid search, event marketing, SEO) to accelerate pipeline
- Creative thinker who is forward-leaning with AI and who is constantly looking for new tools that can help to maximize impact and efficiency
- 8+ years of B2B marketing experience, with at least 3 years in a senior leadership role
- EdTech or SaaS background strongly preferred
Benefits
- Fully remote!
- This role is also eligible for an annual bonus of up to 20% of base salary
Company Overview